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22 January 2015

World-First Hologram stamp issued by Jersey Post


A new range of Definitive stamps including a world-first in stamp print technology will be issued by Jersey Post on 18 February 2015. With permission granted to Jersey Post by the Bailiff of Jersey, ten new Definitive stamps depict the Crest of Jersey in a palette of colours chosen to reflect a contemporary representation for the Islanders of today. They are accompanied by a new £5 Definitive stamp, presenting the Crest of Jersey as a hologram. It is the first stamp in the world to feature the effect of a hologram which has been embossed.

According to Jersey Post’s Head of Philatelic, Melanie Gouzinis: “The £10 Definitive stamp, issued in 2012, features ‘Equanimity’, the first official holographic portrait of The Queen and we are delighted to issue a suitably fine £5 stamp to sit alongside it in our Definitive range. Jersey’s rich heritage is defined by its ancient traditions and its links to the British crown and the Crest of Jersey, which was granted to the Bailiff of Jersey by King Edward I in 1279, is perfect for this new set of stamps.”

The hologram stamp was created as a collaboration between the design agency True North and Cartor International Security Printers, working in conjunction with the hologram manufacturer, Kurz in Germany. “Not only does the £5 stamp incorporate three different holographic effects,” she continued, “but all the stamps in the range include micro-printing. The names of all twelve Island parishes are printed in micro text in the background waves on the stamps and you will have to get your magnifying glass out to see them!”

The Crest of Jersey is a red shield with three gold leopards passant guardant. The beast most often found in heraldry is the lion and the lion passant guardant has often been referred to as a leopard by French and English heralds. The words passant and guardant refer to the attitude, or position, of the animal on the crest and the word ‘dexter’ indicates the viewer’s left: a lion, or leopard passant, walks towards dexter with the right forepaw raised and all others on the ground. Early English heraldry holds that any lion in a walking position is in fact a leopard and French heraldry maintains this to this day. The description guardant indicates an animal with its head turned to face the viewer.

The typical heraldic leopard differs from the natural leopard in that it has no spots. The leopards depicted on the Crest of Jersey however, have had varying depictions over the centuries, and differing versions appear on the Jersey flag, bank notes, ancient island drawings and modern day buildings.

The two hologram Definitive stamps are also available to order in a special pack.The 2015 Definitive stamps and philatelic stamp products such First Day Covers and Presentation Packs are available to pre-order from today at or by phoning the Jersey Philatelic Bureau on: 00 44 (0)1534 616320. The stamps will also be available to buy from all branches of Jersey Post from launch day on 18 February 2015 with First Day Covers and Presentation Packs available from the main post office at Broad Street.

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